July 2026 firearms market update: Submission trends, valuation activity and secondary market insights
Key Takeaways From the July 2026 Firearms Market
July produced the strongest overall activity recorded in 2026 to date, with 2,017 offers, 747 completed purchases and more than $1.11 million in total offer value. Handguns continued to drive volume, while premium firearms produced substantial value separation.
Handguns drove most activity
Handguns accounted for 62.4% of July offers and 65.1% of completed purchases, making them the clear volume driver.
Smith & Wesson led manufacturer activity
Smith & Wesson led July with 195 submissions and 84 completed purchases.
SIG Sauer P320 led model activity
The SIG Sauer P320 led July model activity with 18 submissions and 12 completed purchases, followed by strong P365 and P226 activity.
Premium models defined the upper end of values
The Staccato P, Kimber 2K11 and Colt Python averaged $1,666.67, $1,557.14 and $1,333.33 per submitted firearm, respectively.
Texas and Indiana led geographic activity
Texas generated the most submissions with 195, while Indiana led completed purchases with 81. Virginia averaged $969.27 across 48 submissions.
Offers and purchases reached new 2026 highs
Offers increased 12.8% from June, while completed purchases rose 22.7%. July also set year-to-date highs for total offer value and seller payments.
Nationwide Firearm Submission and Purchase Activity
July generated 2,017 offers totaling $1,114,160, with 747 firearms purchased through the We Buy Guns platform.
Average offer value was $552.38 and average purchase value was $568.88. These figures summarize separate offer-dated and payment-dated activity within July rather than a matched group of transactions.
- Offers Made
- 2,017
- Firearms Purchased
- 747
- Total Offer Value
- $1,114,160
- Amount Paid to Sellers
- $424,955
- Avg. Offer Value
- $552.38
- Avg. Purchase Value
- $568.88
What Types of Firearms Dominated the Market?
Handguns remained the clear volume driver in July, accounting for 62.4% of submissions and 65.1% of completed purchases.
Rifles represented more than one-quarter of both submissions and purchases, while the seven machine-gun offers carried the highest average offer value despite representing only 0.3% of activity.
Submission Mix by Firearm Type
Share of firearms submitted for review during July 2026.
Purchase Mix by Firearm Type
Share of completed firearm purchases during July 2026.
| Category | Submissions | % of Offers | Avg. Offer | Purchases | % of Purchases | Avg. Purchase |
|---|---|---|---|---|---|---|
| Handguns | 1,259 | 62.4% | $452.72 | 486 | 65.1% | $466.01 |
| Rifles | 567 | 28.1% | $703.72 | 205 | 27.4% | $732.07 |
| Shotguns | 184 | 9.1% | $568.37 | 53 | 7.1% | $633.96 |
| Machine Guns | 7 | 0.3% | $5,800.00 | 3 | 0.4% | $4,933.33 |
Which Firearm Brands Generated the Most Market Activity?
Manufacturer-level activity provides another lens into the firearms moving through the secondary market. While category data highlights broad firearm types, brand-level trends help identify which manufacturers generated the most seller activity during July 2026.
Mainstream handgun manufacturers dominated overall submission volume, while premium and collector-oriented brands yielded substantially higher average values.
Top Manufacturers by Submission Volume
Submission counts observed during July 2026.
Average Offer Value by Manufacturer
Average firearm offer value among major manufacturers.
| Manufacturer | Submissions | Avg Offer | Purchases | Avg Purchase |
|---|---|---|---|---|
| Smith & Wesson | 195 | $363.28 | 84 | $356.85 |
| SIG Sauer | 153 | $521.67 | 60 | $506.08 |
| Glock | 129 | $366.40 | 48 | $393.75 |
| Ruger | 117 | $486.11 | 44 | $336.36 |
| Springfield Armory | 72 | $481.60 | 19 | $786.84 |
| Colt | 67 | $886.57 | 18 | $983.33 |
| Winchester | 48 | $485.63 | 17 | $544.12 |
| Taurus | 47 | $164.36 | 14 | $176.79 |
| Remington | 45 | $450.56 | 12 | $537.50 |
| Beretta | 45 | $633.89 | 18 | $505.56 |
What Firearms Were Most Frequently Submitted in July 2026?
The SIG Sauer P320 led both submission and purchase activity during July, while the P365 and P226 gave SIG Sauer three of the month's highest-volume submitted models.
Most Submitted Firearms
Most Purchased Firearms
Premium and Collector Firearms Defined the Upper End of July Values
July data continued to show substantial value separation between mainstream defensive handguns and premium collector or enthusiast firearms. Select revolvers, historic rifles and premium handguns produced average values several times higher than the most frequently submitted consumer models.
Premium Handgun
Staccato P
Three submitted examples averaged $1,666.67, the highest average offer among recurring models in the July results.
Premium 2011 Pistol
Kimber 2K11
Seven submissions averaged $1,557.14, while six completed purchases averaged $1,550.
Collector Revolver
Colt Python
Six submissions averaged $1,333.33, while two completed purchases averaged $1,650.
Premium Rifle
Daniel Defense DDM4V7
Three submissions averaged $1,100, and two completed purchases averaged $1,200.
Observed Value Spread
Mainstream Defensive Pistols Continued to Occupy a Consistent Mid-Range Value Band
Frequently submitted carry pistols clustered within a comparatively narrow valuation range during July, while collector and enthusiast models extended the upper end of the observed market.
Note: These values represent the actual user firearms submitted in July. Item condition and accessories can greatly influence listed values.
Where Firearm Market Activity Was Strongest During July 2026
Firearm submission and purchase activity during July remained broadly distributed across the United States, with Texas leading submissions and Indiana producing the highest completed-purchase volume.
Texas, Florida, Indiana, Illinois and Pennsylvania led submission volume, while Virginia produced the highest average offer value among states with at least 10 submissions.
Geographic activity
National Firearm Activity Heatmap
States are shaded by firearm activity during July 2026.
Highest Submission Volume
Highest Average Values (10+ Submissions)
How Firearm Market Activity Shifted Throughout 2026
July produced new year-to-date highs in both offer and purchase activity. Offers increased 12.8% from June to 2,017, while completed purchases rose 22.7% to 747.
Total offer value reached $1.11 million and seller payments climbed to $424,955. April retained the highest average offer value, but July's average purchase value recovered to $568.88 after June's year-to-date low.
Primary Trend Visualization
Submission and Purchase Activity by Month
Total Market Value
Total Offer Value by Month
What We’re Watching in the Secondary Firearms Market
Future reports will show whether July’s record activity persists and whether the category, value and geographic patterns observed through We Buy Guns develop into longer-term trends.
What We’re Watching
July Patterns to Watch During the Remainder of 2026
Continued concentration around modern defensive handguns suggests practical consumer firearms may remain the primary driver of overall secondary-market volume.
Premium collector and NFA inventory may continue to create substantial value outliers despite representing a comparatively small percentage of total activity.
Geographic participation remains broad, with Southern, Midwestern and coastal states all represented among July's leading markets.
During the remainder of 2026, we’ll be watching whether July's record offer and purchase counts persist—and whether the recovery in average values continues.
How This Report Was Compiled
This report summarizes anonymized, first-party firearm offer and purchase activity observed through We Buy Guns during July 2026. Offers and purchases are grouped by their respective activity dates and represent separate monthly datasets.
Values reflect We Buy Guns offer and payout amounts rather than retail or auction prices. Results may vary with firearm mix, condition, configuration and accessories; common naming variants may be consolidated, and historical totals may change slightly as records are finalized.
Secondary Market Resources & Research
If you are tracking current market activity to determine the optimal time to liquidate an item, a private collection, or an estate portfolio, explore our dedicated specialized guides:
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Pre-Ban Firearms
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WWII Firearms
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Machine Guns
Current market pricing and value guidance on class III firearms and machine guns.
Inherited and Estate Portfolios
Access legal frameworks and logistical support via our Estate Resource Center.
Selling a Gun Collection
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