July produced the strongest overall activity recorded in 2026 to date, with 2,017 offers, 747 completed purchases and more than $1.11 million in total offer value. Handguns continued to drive volume, while premium firearms produced substantial value separation.
Handguns accounted for 62.4% of July offers and 65.1% of completed purchases, making them the clear volume driver.
Smith & Wesson led July with 195 submissions and 84 completed purchases.
The SIG Sauer P320 led July model activity with 18 submissions and 12 completed purchases, followed by strong P365 and P226 activity.
The Staccato P, Kimber 2K11 and Colt Python averaged $1,666.67, $1,557.14 and $1,333.33 per submitted firearm, respectively.
Texas generated the most submissions with 195, while Indiana led completed purchases with 81. Virginia averaged $969.27 across 48 submissions.
Offers increased 12.8% from June, while completed purchases rose 22.7%. July also set year-to-date highs for total offer value and seller payments.
July generated 2,017 offers totaling $1,114,160, with 747 firearms purchased through the We Buy Guns platform.
Average offer value was $552.38 and average purchase value was $568.88. These figures summarize separate offer-dated and payment-dated activity within July rather than a matched group of transactions.
Handguns remained the clear volume driver in July, accounting for 62.4% of submissions and 65.1% of completed purchases.
Rifles represented more than one-quarter of both submissions and purchases, while the seven machine-gun offers carried the highest average offer value despite representing only 0.3% of activity.
Share of firearms submitted for review during July 2026.
Share of completed firearm purchases during July 2026.
| Category | Submissions | % of Offers | Avg. Offer | Purchases | % of Purchases | Avg. Purchase |
|---|---|---|---|---|---|---|
| Handguns | 1,259 | 62.4% | $452.72 | 486 | 65.1% | $466.01 |
| Rifles | 567 | 28.1% | $703.72 | 205 | 27.4% | $732.07 |
| Shotguns | 184 | 9.1% | $568.37 | 53 | 7.1% | $633.96 |
| Machine Guns | 7 | 0.3% | $5,800.00 | 3 | 0.4% | $4,933.33 |
Manufacturer-level activity provides another lens into the firearms moving through the secondary market. While category data highlights broad firearm types, brand-level trends help identify which manufacturers generated the most seller activity during July 2026.
Mainstream handgun manufacturers dominated overall submission volume, while premium and collector-oriented brands yielded substantially higher average values.
Submission counts observed during July 2026.
Average firearm offer value among major manufacturers.
| Manufacturer | Submissions | Avg Offer | Purchases | Avg Purchase |
|---|---|---|---|---|
| Smith & Wesson | 195 | $363.28 | 84 | $356.85 |
| SIG Sauer | 153 | $521.67 | 60 | $506.08 |
| Glock | 129 | $366.40 | 48 | $393.75 |
| Ruger | 117 | $486.11 | 44 | $336.36 |
| Springfield Armory | 72 | $481.60 | 19 | $786.84 |
| Colt | 67 | $886.57 | 18 | $983.33 |
| Winchester | 48 | $485.63 | 17 | $544.12 |
| Taurus | 47 | $164.36 | 14 | $176.79 |
| Remington | 45 | $450.56 | 12 | $537.50 |
| Beretta | 45 | $633.89 | 18 | $505.56 |
The SIG Sauer P320 led both submission and purchase activity during July, while the P365 and P226 gave SIG Sauer three of the month's highest-volume submitted models.
July data continued to show substantial value separation between mainstream defensive handguns and premium collector or enthusiast firearms. Select revolvers, historic rifles and premium handguns produced average values several times higher than the most frequently submitted consumer models.
Premium Handgun
Three submitted examples averaged $1,666.67, the highest average offer among recurring models in the July results.
Premium 2011 Pistol
Seven submissions averaged $1,557.14, while six completed purchases averaged $1,550.
Collector Revolver
Six submissions averaged $1,333.33, while two completed purchases averaged $1,650.
Premium Rifle
Three submissions averaged $1,100, and two completed purchases averaged $1,200.
Observed Value Spread
Frequently submitted carry pistols clustered within a comparatively narrow valuation range during July, while collector and enthusiast models extended the upper end of the observed market.
Note: These values represent the actual user firearms submitted in July. Item condition and accessories can greatly influence listed values.
Firearm submission and purchase activity during July remained broadly distributed across the United States, with Texas leading submissions and Indiana producing the highest completed-purchase volume.
Texas, Florida, Indiana, Illinois and Pennsylvania led submission volume, while Virginia produced the highest average offer value among states with at least 10 submissions.
Geographic activity
States are shaded by firearm activity during July 2026.
Highest Submission Volume
Highest Average Values (10+ Submissions)
July produced new year-to-date highs in both offer and purchase activity. Offers increased 12.8% from June to 2,017, while completed purchases rose 22.7% to 747.
Total offer value reached $1.11 million and seller payments climbed to $424,955. April retained the highest average offer value, but July's average purchase value recovered to $568.88 after June's year-to-date low.
Primary Trend Visualization
Total Market Value
Future reports will show whether July’s record activity persists and whether the category, value and geographic patterns observed through We Buy Guns develop into longer-term trends.
What We’re Watching
Continued concentration around modern defensive handguns suggests practical consumer firearms may remain the primary driver of overall secondary-market volume.
Premium collector and NFA inventory may continue to create substantial value outliers despite representing a comparatively small percentage of total activity.
Geographic participation remains broad, with Southern, Midwestern and coastal states all represented among July's leading markets.
During the remainder of 2026, we’ll be watching whether July's record offer and purchase counts persist—and whether the recovery in average values continues.
This report summarizes anonymized, first-party firearm offer and purchase activity observed through We Buy Guns during July 2026. Offers and purchases are grouped by their respective activity dates and represent separate monthly datasets.
Values reflect We Buy Guns offer and payout amounts rather than retail or auction prices. Results may vary with firearm mix, condition, configuration and accessories; common naming variants may be consolidated, and historical totals may change slightly as records are finalized.
If you are tracking current market activity to determine the optimal time to liquidate an item, a private collection, or an estate portfolio, explore our dedicated specialized guides:
Current market pricing and value guidance on firearms organized by manufacturer.
Current market pricing and value guidance on collectible pre-ban firearms.
Current market pricing and value guidance on historic WWII period firearms.
Current market pricing and value guidance on class III firearms and machine guns.
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